Marney Reid and Erika DeLeon Present Connect 2 Develop
Welcome to Marney Reid and Erika DeLeon Present Connect 2 Develop, where healthcare strategy meets bold leadership. Hosted by Marney Reid and Erika DeLeon — two industry insiders with distinct lenses on MedTech, surgery, and executive growth — each episode explores what it really takes to grow in today’s healthcare landscape.
From the OR to the boardroom, we talk with trailblazing surgeons, MedTech innovators, and leadership experts to uncover what’s driving meaningful change. Whether you’re scaling a medical device startup, championing surgeon engagement, or developing as a leader in a complex system — this show is your weekly dose of insight, candor, and forward-thinking strategies.
Recent Episodes
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May 15, 2026
Voice of Customer Turning Physician Insight Into Action with Marney Reid, Erika DeLeon, Dr. Ira Kirschenbaum, and Dr. A.J. Rush
Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity. In this episode, they discuss: · How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the “haters.” · How to structure VOC sessions that actually work — and avoid the common traps companies fall into. · What surgeons really lo
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Feb. 18, 2026
Why Consultants Fail And How To Fix It With Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity. In this episode, they discuss: How to set consultants up for success by aligning leadership, defining the problem clearly, and preparing the culture for change. The five most common reasons consulting engagements fail — and how to avoid each one with intentional planning and communication.
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Nov. 13, 2025
The Top Eight Times Traps Sabotaging Your Operations Plan With Marney Reid and Erika Deleon
Join hosts Marney Reid and Erika DeLeon for a deep dive into the leadership challenges that drain momentum and the strategies that transform wasted effort into lasting impact. In this episode, they discuss: Spotting the hidden “time traps” that quietly derail growth—like chasing too many priorities, messy meetings, or overcomplicated plans—and learn how to recognize them before they stall momentum. Practical frameworks and tools (EOS Rocks, OKRs, Eisenhower Matrix, Essentialism) that help leader
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Oct. 30, 2025
How to Measure Medical Education Impact When You Can't Tie It To Revenue With Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon for a deep dive into one of healthcare's toughest questions... how do you measure the impact of medical education when you can't tie it directly to revenue? In this episode, they discuss: Why education is the bridge between innovation and safe application. How to stay compliant with AdvaMed guidelines while still demonstrating value. Real-world KPIs for measuring education effectiveness, from behavioral intent and clinical adoption to patient safety outcom
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Oct. 9, 2025
When to Expand Your Bench How Consultants Help Accelerate Growth With Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon for a candid conversation on when to bring in outside expertise — and how to do it effectively. In this episode, they discuss: When to add fractional or consulting support to expand your team’s bandwidth. How external experts can accelerate strategic initiatives, streamline operations, and refine go-to-market execution. Real-world examples of hybrid models that helped organizations scale faster and build stronger teams. Key questions to ask before deciding
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Sept. 25, 2025
Part 2: Annual Budgeting & Strategy Alignment – Smarter Planning with Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon as they talk about planning for next year’s budget. On this episode they will discuss: Aligning your budget with strategic priorities—not just repeat last year’s spend. Ways to implement smart planning tactics, from capacity audits to fractional support and leadership development. How consultants can help regain momentum, refine go-to-market strategy, and drive results. For more episodes: https://www.youtube.com/@MarneyReidPresents/videos
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Sept. 10, 2025
Annual Budgeting & Strategy Alignment - Part 1: What Worked, What Missed with Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon as they talk about budgeting strategies for mid-sized and small cap companies in the healthcare space. On this episode they will share how to: Evaluate and E volve : Take a clear-eyed look at last year’s budget strategy—what delivered measurable value, what stalled, and where recalibration is needed to align with next-year priorities. Spot the Gaps Before They Widen : Identify underfunded areas and leadership bandwidth constraints that could hinder perform
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Sept. 3, 2025
Connect 2 Develop Refresh - Lessons Learned and What's Next With Marney Reid and Erika DeLeon
Join hosts Marney Reid and Erika DeLeon as they discuss a new direction for the podcast. On this episode they will share: Why one would start a podcast in the first place Lessons learned and best practices for running a podcast Why they've decided to change direction and become more focused on the content they deliver to their listeners For more episodes: https://www.youtube.com/@MarneyReidPresents/videos
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July 10, 2025
The Internet, Patient Review Websites, and Social Media in Physician Practices
Join hosts Marney Reid and Erika DeLeon as as they unpack the evolving role of social media and digital presence in modern surgical practices. In this episode, Marney and Erika discuss: Why surgeon branding matters and what good looks like online The pros and cons of rating sites and surgeon-specific websites How platforms like LinkedIn, Instagram, TikTok, and X are (or aren’t) being used effectively by today’s surgeons Real-world examples of orthopedic surgeons and organizations who are winning
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June 19, 2025
Orthopaedic Practices: Then and Now with Cynthia Emory, MD, MBA, Peter Gold, MD, Amy Trammel, MD, and Marney Reid
Join our incredible faculty as they discuss the evolution of the practice of Orthopedics. Today’s discussion includes: The prevelance of private practice versus employment in today's healthcare setting How the practice aspect of Orthopedics has changed over the last 15+ years The challenges surgeons face today that the surgeon of decades ago did not have to overcome We'd love to hear from you! For more podcasts, please visit https://www.youtube.com/@MarneyReidPresents/videos